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Off The Shelf

Feb 1, 2022

In this episode of Off the Shelf, John Metselaar, ESF Center Director at The Conference Board, interviews Dan Toma, Founding Partner at Outcome, on his latest book, Innovation Accounting.

Innovation accounting is a critical component of the corporate innovation process to manage its inherent uncertainty and risk. It complements the conventional financial accounting system.  It needs to be an integrated system of measures encompassing strategy, management, and tactics.

In other words, we can change what we measure so let’s measure what adds value!