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Off The Shelf

Aug 23, 2021

Craig Carroll, leader of The Conference Board's Communications Institute, sits down for an engaging talk with Eric Schwartzman about his new book, 'The Digital Pivot: Secrets of Online Marketing’.

Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, and dozens of small and midsize companies, Eric gives us key insights on how companies can effectively participate in the ever-growing digital economy. Eric shares practical advice and easy to follow strategies while covering a wide range of digital marketing topics such as SEO, social media, digital literacy as it relates to today’s top business decision-makers.