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Off The Shelf

Jan 8, 2020

Joseph Jaffe is a thought-leader, speaker, author and ‘Admiral’ (= founder) of the “HMS Beagle” a consultancy that helps large corporations fight inertia and decay.

Joseph argues in “Built To Suck” that the Big Corp Era is rapidly coming to an end driven by Size and Scale no longer being growth enablers but rather inhibitors. He recommends companies “embrace their Heresy” and deliver on 4 key pillars outlined in the book: Digital Disruption, Talent Resurrection, Customer Obsession and Corporate Citizenship.