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Off The Shelf

Nov 3, 2021

In this episode of Off the Shelf, our guest Gabor George Burt introduces in his Slingshot book. An integrated, three-pronged approach to make the Blue Ocean principles more actionable: 1) Stretch the definition of the business you’re in and want to extract value from, 2) take consumer satisfaction into “infatuation” implying its transient and needs to be constantly re-invigorated, and 3) look for “innovation shortcuts” by creatively combining existing elements into new solutions.

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You can get an e-copy of Gabor's only privately available, critically-acclaimed book 'SLINGSHOT' here:

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