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Off The Shelf

Feb 8, 2021

What are the major forces and emerging trends that are set to reshape luxury over the next decade? As a younger generation is entering the luxury market, they will bring new values and demands that will redefine the very meaning of luxury. Brands will need to take seriously issues such as diversity, sustainability, and ethical production.

In his book, Future Luxe, Erwan Rambourg presents an in-depth and nuanced approach to those dealing with this changing market and its new demands, drawing on interviews with several CEOs from the largest brands, including Kering, Cartier, Puma, and Moncler, along with his own experience working over two decades in the luxury market. Join Erwan as he sits down with our Marketing Institute Leader JP Kuehlwein to discuss his book which offers powerful guidance to those both new to the industry, as well as veterans planning for continued success.