Nov 3, 2021
In this episode of Off the Shelf, our guest Gabor George Burt introduces in his Slingshot book. An integrated, three-pronged approach to make the Blue Ocean principles more actionable: 1) Stretch the definition of the business you’re in and want to extract value from, 2) take consumer satisfaction into “infatuation” implying its transient and needs to be constantly re-invigorated, and 3) look for “innovation shortcuts” by creatively combining existing elements into new solutions.
Did you like what you heard in our podcast and want to learn more?
You can get an e-copy of Gabor's only privately available, critically-acclaimed book 'SLINGSHOT' here: https://gaborgeorgeburt.com/get-the-book
As a special treat to our podcast listeners, enter the coupon
code 'SPECIAL' for a 30% discount.
You can also contact Gabor directly at https://gaborgeorgeburt.com,
using the 'Contact' tab