Feb 9, 2021
How are the most successful businesses creating value and igniting smart growth in a fast-paced, competitive market? In his latest book, The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, management expert and professor Erich Joachimsthaler maintains that only organizations that work to solve the immediate challenges of people today, as well as the major social and economic challenges of the future, will be the ones that continue to survive and grow.
Join our Marketing Institute Leader JP Kuehlwein as he speaks with Erich about his latest book which offers a model to help generate, facilitate, and benefit from data exchanges among multiple groups – not just from customers and stakeholders, but also from suppliers, software developers, regulators, and even competitors. And how to ensure that everyone in this field can work together to solve big, industry-wide, or complex and unpredictable societal problems to help ensure future success for both your business and the public as well.